Metrics - can be like magic. Have you wondered how reports and analytics can give you insight into your digital marketing success rate? This seminar will take you step-by-step through the amazing data generated by key online marketing tools - and give you tips how to use them more effectively.
In this seminar you will learn how email open and click-through reports help you know:
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Which of your products or services are hot, which are not
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Who is interested in what topics
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What calls to action will work for your customer audience
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The best times, days and ways to get the response you want
Presenter: Robyn Quinn, Big Bang Communications and Big Bang Analytics
President, Island Women in Science and Technology