Media Relations 101 with Cynthia Lockrey | Lunch N LearnName: Media Relations 101 with Cynthia Lockrey | Lunch N LearnDate: March 26, 2019Time: 12:00 PM - 1:00 PM PDTWebsite: Lockrey CommunicationsRegistration: Sorry, public registration for this event has been closed.Event Description:
In Media Relations 101, Cynthia Lockrey of Lockrey Communications will teach you how to share your story with confidence and be heard!
Facebook, Twitter, websites, newspapers, radio, blogs…the amount of ways to share your information can be overwhelming. But it doesn’t have to be. I’ll share some tools and techniques to help you get clear on your audience and tailor your story to best connect with them. We’ll look at the traditional and social media landscape, discussing different ways to share your story. And finally, I’ll share some tips on how to write a press release the media will actually read. To get the most of this session, come prepared with recent press releases or examples of promotion campaigns by your organization. This is an interactive session presented by a former newspaper editor and public relations professional.This Lunch N Learn will take place at Sands Funeral Chapel, parking and entrance on Ypres Street. Bring your own lunch. Free for Chamber Members, $5 cash-at-door for Non-Members. Space is limited, so please register in advance by clicking on the "REGISTER NOW" button above. Members can register by signing in through the Member Information Centre (MIC). Or contact the office directly at 250-748-1111 or firstname.lastname@example.org
ABOUT CYNTHIA LOCKREY: Cynthia is storyteller and motivator. She is passionate about helping people find their voice so they can share their knowledge and stories, and BE HEARD!
Having started her career as a journalist and newspaper editor, Cynthia has read hundreds of press releases, listened to countless pitches and attended way too many press conferences drinking coffee out of Styrofoam cups. Along the way, she began taking note of the elements that make up a good story, and where the story got lost in the telling – both proactive and reactive situations.